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Bruce Maclaren
Bruce Maclaren
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Location:
South Africa
Preferred Language:
English
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Profile:
Bruce MacLaren is a 30 year veteran of the IT industry, with international experience gained from a success-filled 22 years served with a household name multinational corporation.

Some 25 years of extensive sales and senior management experience, along with three Board appointments, make him well versed in talking expertly around one of his passions: superb customer service and a win/win approach results in increased sales success rates.

A cancer survivor, his engaging personality, fresh approach and 'from the heart' presentation style have won him excellent reviews from audiences ranging from 1,200 people to more intimate groups of 25 people. Bruce talks passionately of the need for balance in one's life in trying to cope with the spiraling demands of the global village we live in today, and how life altering events can shape and dramatically influence one's behavior.
Bruce MacLaren is a 30 year veteran of the IT industry, with international experience gained from a success-filled 22 years served with a household name multinational corporation.

Some 25 years of extensive sales and senior management experience, along with three Board appointments, make him well versed in talking expertly around one of his passions: superb customer service and a win/win approach results in increased sales success rates.

A cancer survivor, his engaging personalit
Synopsis:
PRESENTATIONS by Bruce Maclaren 1. SURVIVAL OF THE FITTEST Winning in today's highly competitive and global economy has never been more demanding. There is no respite, no easy prey, no pushovers; whether it is in the harshness of the African bush, the demanding world of the electronic business age or indeed at home with the family! This talk looks at five well-known African animals and their survival strategies, characteristics and the environment they operate in, and how they use their abilities and surroundings to survive and thrive in that harshest of environments: the African bush! The cut-throat world of the African Lion pride; the stealth and success rate of the African Leopard; the size, majesty and fragility of the African Elephant; the efficiency and incredible teamwork of the Spotted Hyena, and the cunning and opportunism of the Jackal are analysed in this compelling talk. It compares the attributes and characteristics of the above "Five" to success in today's harsh business climate, where second is just not good enough, and there are no comments columns in the score card - just the result! The challenge between individual heroism versus teamwork is addressed, and what will survive and thrive going forward. An excellent blend of personal characteristics and values is included, and a look at just how hard it is to achieve this all-important balance between personal and professional achievement. It includes some fascinating insights of the animals in question and summarizes the behaviour and values we need to adopt to be successful at home or at work. The message is simple but powerful: there are no short cuts to success, and one must be in prime condition at all times! 2. THE E FACTOR: Lessons from Sport Winning in today's highly competitive and global economy has never been more demanding. There is no respite, no easy game, no pushover; whether it is on the world's leading sports venues or in the demanding world of the electronic business age, or indeed at home with the family! This talk looks at the parallels that exist between success and perseverance on a sports field, and the winning corollaries in the corporate business world. It draws on examples of winners, both individuals and teams, in the sports environment, and the sacrifices they made to get to be the "the best in their field". It compares these attributes to the requisites for success in today's harsh business climate, where second is just not good enough, and there are no comments columns in the score card - just the result! An excellent blend of personal characteristics and values is included, and just how hard it is to achieve this all-important balance between personal and professional achievement. The challenge between individual heroism versus teamwork is addressed, and what will survive and thrive going forward. The talk includes references to sporting greats and teams like Martina Navratilova, Gary Player, Mark Spitz, Goran Ivanisevich, Michael Jordan, Ernie Els, Tiger Woods, the winning SA Rugby World Cup side of 1995 and the European Ryder Cup victorious golf team of 2002 and summarizes what it takes to get to perfection by closing with an inspirational look at Tiger Woods and the effect he will have on up and coming generations of aspiring achievers. The message is simple but powerful: there are no short cuts to success! 3. SELLING IN A CHANGING WORLD This talk of about 45-55 minutes duration (and then allows for some time for questions and answers in the talk or at the end) covers the following points: - A view of the current IT marketplace we operate in (tough times, less opportunities, tighter budgets, reducing margins, intense competition, more focus on ROI, etc) - What needs to be focused on to generate sales and increase closure confidence rates (tips from a lifetime of selling at the highest level in SA corporate circles) - Attributes of successful sales people (what they do well, where they concentrate, etc) - CSF's for successful sales achievements - What to watch out for (signs you are losing, competitive strategies, etc) - Some motivational clips to underline the points made on teamwork and preparation. - The importance of TEAMWORK as an over-riding theme for success 4. THE CIRCLE OF LIFE Winning in today's highly competitive and global economy has never been more demanding. There is no respite, no easy prey, no pushovers; whether it is in the harshness of the African bush, the demanding world of the electronic business age or indeed at home with the family! This talk looks at a lion pride in totality and its survival strategies, characteristics and operating environment, and how they use their abilities and learnings to survive and thrive in that harshest of environments: the African bush! The "Circle of Life" talk looks at life in a lion pride: from the intense learning cycle the lion cub goes through (equated to an INDIVIDUAL LEARNING cycle in our terms); graduating to become a SKILLED EXPERT AND MENTOR like the dominant male lion; and eventually participating in the TEAMWORK phase that is so crucial to the success of lionesses hunting in a pride. Parallels are then drawn to the learning world we live in. These points are backed up by some stunning lion footage on video to make the point about how life revolves in a constant circle, and it is vitally important to know where one fits in that circle at any particular point in time. The summary is then made of the comparison on the attributes and characteristics of the lion pride to success in today's harsh business climate, where second is just not good enough, and there are no comments columns in the score card - just the result! The challenge between individual heroism versus teamwork is addressed, and what will survive and thrive going forward. An excellent blend of personal characteristics and values is included, and a look at just how hard it is to achieve this all-important balance between personal and professional achievement. It includes some fascinating insights of the lions at work, and summarizes the behavior and values we need to adopt to be successful at home or at work. The message is simple but powerful: there are no short cuts to success, and one must be in prime condition at all times! THE CUSTOMER IS KING In today’s ultra-competitive and sophisticated world, the importance of great customer service/care assumes an ever-increasing need for attention to preserving, and growing, one’s customer base. The old adage of “It is easier to grow a current customer than to acquire a new one” has never been truer. Many factors and market moves have brought this into prominence: ·A market shift from limited choice to an abundance of choice ·A marked improvement in customer literacy and awareness ·A move from expensive pricing to commodity pricing ·Rapid power shifts from suppliers to customer power (the cheque book!) ·A worldwide move from geographic boundaries to a global village (the impact of technology and the Internet), etc However, some behaviors and characteristics have also never been truer, and have withstood and endured these market forces. They remain the basics that every service oriented organization needs to have inculcated into its very fabric to prosper, even in the most demanding of market conditions. They remain as true today as ever: ·Great service and good products provide a barrier to entry ·Teamwork and clarity of role (who does what for the customer) are vital ·Empathy and listening more than talking are two key personal attributes ·There is no substitute for intimate knowledge of your market place/company offerings/customer needs/competitive position and strategies ·To achieve above average, find out what customers truly want/need ·Good preparation separates achievers from the pack This talk covers the above points in detail, and provides a framework of reference for outstanding Customer Care and Customer Service by looking at the following topics: ·A view of the current marketplace we operate in today ·Key Attributes required to have a great customer relationship .Critical Success Factors for Customer Care ·How to get a Win/Win approach (Happy Customer, Happy Company) ·Personal tips from a lifetime of Customer Focus ·Some hard learned Customer philosophies
PRESENTATIONS by Bruce Maclaren 1. SURVIVAL OF THE FITTEST Winning in today's highly competitive and global economy has never been more demanding. There is no respite, no easy prey, no pushovers
Ryder:
TECHNICAL AND VENUE REQUIREMENTS •A data projector that can handle S-VGA (or XGA) resolution to which the presenter can attach a laptop computer (IBM Thinkpad, which is supplied by the presenter). This is best-positioned centre stage in front of the audience so that he/she can use it as an auto cue - this means that both the data cable and the audio jack be connected at this point. BM: This data projector can be supplied by the presenter if no local Proxima or data projector is available at the venue. •Slide changes will be via remote control driven by the presenter. BM: The remote control will be supplied by the presenter, along with the presentation PC. •Central to the presentation are some powerful sound modules that will require a professional, powerful sound system (to create cinema-style sound) that can attach to the laptop computer via a standard stereo mini jack. VERY IMPORTANT. BM: A sound system to accommodate this can be supplied by the presenter at a minimal extra cost if no local system can be sourced, and an extra 20 minutes must be built into the agenda for set-up time if the presenter’s own system is used. •It is important that the lighting in the venue can be controlled so that the screen is dark and there is a spot to light up the speaker. (This particularly applies for larger audiences, but the spot light on the presenter is less important than the ability to control the lighting in the venue.) •A lapel radio microphone is required (this also particularly applies for larger audiences.) •The venue must have a good all-round view of the screen for all attendees •Large screen to project on to (Obvious requirement, but one never knows?) •Table or stand for PC to rest on near the data projector, plus power outlet for PC power. (The presenter will supply his own extension cords, if they are needed!) •In almost 100% of the cases (because of copyright restrictions) the presenter will use his own laptop. To date (>150 talks) he has not done one off CD or memory stick (but he does carry these both as a last resort backup plan in the unlikely event that his PC fails, and in that case he will run it off the location's supplied PC). •In the event of the presenter's PC failing, a backup PC should be available but it must have Windows XP and XP Office 2003 installed (with Powerpoint 2002 as the PowerPoint version).
TECHNICAL AND VENUE REQUIREMENTS •A data projector that can handle S-VGA (or XGA) resolution to which the presenter can attach a laptop computer (IBM Thinkpad, which is supplied by the presenter).
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