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Guestspeaker- Dr Brian Jude
Dr Brian Jude
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Johannesburg South Africa
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Businessman,Communication,Conflict Management,Facilitator,motivation,Professional Speaker,Stress Management,Trainer
Dr. Brian Jude heads up his own consultancy, specialising in the areas of: Customer service, management development, inter-personal skills, selling skills, communication, conflict management, organisational behaviour and stress management.
Brian holds Masters and PhD. degrees, majoring in industrial psychology and has been involved in the fields of training and communication for 38 years. He is considered to be one of South Africa’s leading experts on the subjects of customer service and body language.
Dr Brian Jude is ranked as one of the leaders in South Africa as a world class trainer, training facilitator, speaker, motivator, workshop leader and training consultant. He has been responsible for the training of over 99,000 delegates to date.
A look at Brian Jude’s client list is like looking at the “Who’s Who” of commerce and industry. Pick ‘n Pay, FNB, Transnet, Rennies, Woolworths, Sasol, Dunlop, S A Breweries and Tupperware are just some of the companies that have benefited from his training programmes.
Brian has conducted training programmes across the length and breadth of Southern Africa, and in many countries around the world, including strangely enough, Japan.
He has appeared frequently on National television, and radio, and has written, produced and directed 78 training videos on various subjects, and published 9 books.
Obviously a family man, Brian has been married for 46 years, and has two sons, and five daughters. He lives with his family in Johannesburg.
Dr. Brian Jude heads up his own consultancy, specialising in the areas of: Customer service, management development, inter-personal skills, selling skills, communication, conflict management, organisational behaviour and stress management.
Brian holds Masters and PhD. degrees, majoring in industrial psychology and has been involved in the fields of training and communication for 38 years. He is considered to be one of South Africa’s leading expe

Customer Satisfaction Training Programs
Management Skills Training Programs
Personal Development Training Programs
Sales Training Programs

CONFLICT AND ANGER MANAGEMENT - How to handle conflict
How to handle conflict effectively is a skill set that needs to be learned. Conflict is neither good nor bad. Badly managed, conflict is dysfunctional. However, well managed, conflict can be a platform for growth and development.
As conflict in the workplace is real, so too is there the need for conflict resolution in the workplace. People sometime think that if you just ignore conflict, it will go away. Unfortunately this doesn’t happen on its own. We need conflict management skills to manage the conflict effectively.
For organisations and groups to grow and develop, some degree of constructive conflict is essential. If everyone is going around agreeing with everyone else, then the morale may be very high, but productivity will take a dive.
To be creative – to develop new ideas and strategies – to be able to stay competitive we need constant input from the people within the team. Now obviously not all people will agree on all ideas. And this is where conflict can either be harnessed or where it becomes destructive. This is what makes conflict management training vital.
How we address Conflict and Anger Management
We present conflict management courses that impart both attitudinal change as well as skills to effectively manage conflicts.
Often we are forced into situations, which force us to work with, or be with people that we find difficult to get along with. Either people working for us, our customers, spouse, our peers or even our boss. Once in possession of good conflict resolution skills, the job is so much easier.

As managers and business owners, we have an obligation to see that our customers are treated as royalty each and every time. Customer service skills are lacking and together with poor attitudes, it’s a recipe for disaster.
Customer’s attitudes are influenced by the level of service they receive. Within commerce and industry in South Africa today, we are seeing a lowering of customer service levels. This is due to a lack of skills, a poor attitude and a lack of understanding of what a service ethic should be.
How do we enhance Customer Service?
Dynamic Seminars offers customer service training, designed to bring about both attitude change as well to develop customer service skills. We offer customer service courses that provide “hands on – how to” solutions that can be put into practice immediately.
In our dynamic customer service training programmes we explore:
What world class service is.
We examine how customer’s needs determine their perception of service levels.
We look at what customers love and what they hate.
Emphasis is placed on developing a customer service attitude, that creates a culture of service excellence.
The P.R.I.D.E. formula for great service is explained and methods to achieve it are taught.
The bottom line is that staff will not be able to improve their customer service without good quality training.

PEOPLE SKILLS - Interpersonal Skills Training
Our ability to communicate well with others around us is what is needed to create functional relationships. There is frequently confusion and there are misunderstandings because we don’t understand the differences in people.
Without knowing what turns them on and what turns them off, we are unable to motivate, encourage, direct, guide or manage people. Everyone is different, and a knowledge of these differences and how they affect communication in the workplace is vital.
How we equip you with effective people skills
Our interpersonal skills training programmes are designed to give one a better understanding of people. By understanding the differences in people, we are better able to relate to them and work together with them to achieve win–win results.
Our interpersonal skills training programmes will show how to:
Recognise what style of person they are and what their strengths and weaknesses are.
Recognise the styles of others, and to know their strengths and weaknesses.
Predict the likely behaviour of the different styles of people.
Develop flexibility in dealing with different styles of people.
The programmes develops communication skills and listening skills that maximise the communication process.

Telephone etiquette is vital in business today. Every time a phone rings, it’s an opportunity to do business. Good telephone skills can change a cold call into a solid business opportunity.
A telephone is neither good nor bad, with good telephone manners it can be an enormous business tool and time saver. However, without good telephone skills it becomes badly used and it becomes the enemy, costing us business opportunities.
In looking at tele manners, we need to understand that the person answering the phone is the shop window of your company. Make sure that the telephone manners of the telephone staff reflects the kind of image that attracts customers, rather than repel them away.
How do we enhance telephone skills
Our telephone skills training programmes are designed to teach effective telephone manners easily and quickly.
They are aimed at telephonists, receptionists, secretaries, PAs, tele-sales people and all people who use the phone as their primary method of communicating with customers.
We look what to do and what not to do to make you into a first rate telephone communicator. Telephone manners are not complex nor difficult to learn.

How many people really have goals? Goals not dreams. Very few know what the difference is.
Attitude and goal setting go hand-in-hand, invariably you will find that the reason why people are fired from jobs, is not as a result of job competency, but rather from bad attitude. This stems from not setting goals or even knowing what goal setting is.
A person’s attitude, and levels of motivation determine a person’s ability to set goals, but without knowing how to set goals, we can’t even begin.
How do we enhance goal setting
Our goal setting programmes show people how to set goals and how to recognise their own incredible potential, and how to use that potential for maximum results.
The power of positive thought is incredibly powerful and by setting goals we can harness this energy to create the results we want and deserve.
In our get what you set programme, we handle:
What is success
What are goals and how do they work
Why is goal setting important
Our responsibility for ourselves and our future
I’m OK – You’re OK
Goal setting and self-esteem
Dynamic Seminars programmes come up with workable ideas to improve bad attitude, through setting goals, so that we can start facing the world with our chin up high, and full of pizzazz.

Good communication in the workplace is vital for the smooth running of any organisation. Managers need to communicate with subordinates. Employees need to communicate with management, and both groups need to be communicating well with customers.
For departments to work cohesively with one another, they need good communication skills. Good communication skills in the workplace are needed to be able to achieve the organisation’s goal and objectives, and at the same time create a pleasant working environment.
Working within a cross cultural environment means we need to understand effective communication in the workplace, working with different groups.
How do we enhance communication skills
Our communication skills programmes develop both verbal skills as well as non-verbal (body language) skills. Emphasis is placed on how to communicate effectively in the workplace.
Communication roadblocks are examined and solutions to prevent then are explored, including:
Inadequate vocabulary and language
Strong emotions
Distractions and noise
Verbosity and verbiage
Errors in perception
Wrong assumptions
Selective listening
Talking instead of listening
The quality of our relationships at work and at home, is dependent on our ability to communicate well with those around us.

Selling is one of the most exciting, one of the most interesting and one of the most rewarding jobs that one can find. Why? Because selling is always different and challenging. No one day is the same as the next.
Salespeople are not born great. It takes patience, sales training, practice, determination and work. It’s the same as any other career. You have to work at it. But the rewards are big.
In working with sales teams for over 30 years, we can make one key observation. The vast majority of salespeople are average, but it requires so little extra, to become an extraordinary salesperson.
How we enhance sales skills
The programmes are based on proven sales training methods…. methods which have proved enormously successful with many thousands of people at hundreds of top companies in South Africa.
The sales training material is written and compiled here in South Africa for South Africans, taking into account the specific market conditions that apply in this country.
Our proven selling skills programmes break the sale into eight ingredients, and each is examined:
Prospecting for customers.
Time and territory management.
The approach and needs analysis.
The presentation.
Overcoming objections.
Closing the sale.
After sales follow up.
Mental attitude.
Also emphasis on good product knowledge and people skills is stressed.

Often when people are promoted, it is assumed that they will have the management skills required to do the job. Sadly this is seldom true. For a manager to be productive and effective, management training is needed. Because a person is good at a particular job, does not mean that they are able to manage that job. Management courses are required to up skill an individual to the point of competence. Without management training, we can only expect disaster.
Before anyone can be promoted they need to learn the management skills that will make them a competent manager. These are skills that can and MUST be learned. To expect any individual to function as a manager without having the right ‘tools’ is a recipe for failure. Management skills can be learned easily and effectively with our management training programmes.
Dynamic Seminars offer management courses that make the difference.
Our management training allows each individual to recognise their strengths and capitalise on them. And it includes a management development strategy that allows people to recognise and to face up their weaknesses, in order to develop solutions to prevent mistakes in the future.
Management is the science of bringing people and jobs together in a manner that gets the jobs done and keeps people well satisfied. Our management training courses have proven themselves over many years to create managers who know and understand the science and deliver excellent results in all industries.

The performance of staff members is often a major source of concern to organisations employing them. Effectively managing staff performance requires particular skills, positive attitudes, and a sound, well planned approach. Performance management training is needed to be able to manage the performance management process in a positive manner.
How do we enhance performance management?
We provide performance management training that provide the performance management tools and the performance appraisal process that is needed to get the best from employees.
Our performance management training will provide you with performance management tools that are methodical and easy to use. Methods and skills that can be taken away and put into practice immediately.

Effective leaders are required to improve staff performance, and to influence or oversee the workplace and workforce. Although sound management techniques will go a long way towards achieving this, leadership skills are vital for maintaining direction and purpose.
A good leader has to be able to develop a followership in order to acheive the groups goals. Leadership coaching can help to build leaders that are confident and therefore competent. Even so called “natural leaders” need executive coaching to further develop their abilities.
How do we enhance leadership skills?
Dynamic Seminars leadership programmes will explain, teach and show how to practically use leadership skills to achieve best results.
Our Leadership development programmes:
Coach people to understand and integrate principles needed to be a good leader
Discuss setting clear realistic objectives
Show how to create a shared sense of purpose
How to make the best use of resources
Advise on creating an atmosphere of openness
Explain handling reviews and progress reports
How to build your experiential base
Our leadership training courses have proven themselves over many years to create leaders who know and understand the how to get the best out of people. We provide leadership programmes that work.


Customer Satisfaction Training Programs
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