Thabang Ramogase
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Category:
Speaker
Location:
Johannesburg South Africa
Preferred Language:
English
Tags:
Businessman,Inspiration
Profile:
Thabang started his career within the investment banking arena, working for Merrill Lynch. The primary role was that of advertising and sponsorship management and co-ordination. The role eventually evolved to include a direct marketing function as the business’s private client portfolio grew.
Next he was off to National brands as assistant brand manager on the Willards snacks and Flanagan’s business units; a role that laid down the foundation for his classical brand marketing experience.
His personal growth next saw him in the media owner environment as brand manager of SABC3, then SABC1. In expanding his knowledge and experience base, he was thereafter installed in the post of trade marketing manager for the corporation’s television airtime sales and marketing division, then known as Action Stations, a business unit that generates over R2bl per annum in turnover terms.
He was subsequently recalled into the FMCG environment by The Coca-Cola Company as snr brand manager on two of their core brands: brand Sprite and brand Schweppes Sparkling Granadilla. These two brands account for over 20% of the corporation’s volume and value. In this time he led the team that launched the Sprite Zero brand that has since returned explosive growth for the Sprite franchise. Additionally, he led the team responsible for the launch of the Twist flavour range within Coca-Cola.
Thereafter his corporate career saw him join MTN SA, where he was employed as the snr marketing manager: youth segment, responsible for growing the segment’s contribution to the MTN business, via specifically crafted, segment focused product propositions, including the Free2Speak brand.
The next stage in his personal growth was self employment, where he co-founded an activation agency called Brandswell, that counts Unilver, The Coca-Cola Company, ABSA, Courvoisier, SAB and Black Like Me as clients. Six years later, he opted back into corporate life as the marketing manager of Nando’s SA, Botswana, Swaziland and Namibia. Highlights include the highly awarded campaigns: ‘The Last Dictator Standing’, ‘Santam vs Nando’s’, the Nando’s ‘Diversity’ campaign, as well as the brand’s 25 year celebrations.
Thabang left Nando’s in search of new challenges and is reading an MBA through the Gordon Institute of Business Science and focusses his energies on Brandswell clients, as well as consulting for the UCT Unilever Institute of Strategic Marketing.
Next he was off to National brands as assistant brand manager on the Willards snacks and Flanagan’s business units; a role that laid down the foundation for his classical brand marketing experience.
His personal growth next saw him in the media owner environment as brand manager of SABC3, then SABC1. In expanding his knowledge and experience base, he was thereafter installed in the post of trade marketing manager for the corporation’s television airtime sales and marketing division, then known as Action Stations, a business unit that generates over R2bl per annum in turnover terms.
He was subsequently recalled into the FMCG environment by The Coca-Cola Company as snr brand manager on two of their core brands: brand Sprite and brand Schweppes Sparkling Granadilla. These two brands account for over 20% of the corporation’s volume and value. In this time he led the team that launched the Sprite Zero brand that has since returned explosive growth for the Sprite franchise. Additionally, he led the team responsible for the launch of the Twist flavour range within Coca-Cola.
Thereafter his corporate career saw him join MTN SA, where he was employed as the snr marketing manager: youth segment, responsible for growing the segment’s contribution to the MTN business, via specifically crafted, segment focused product propositions, including the Free2Speak brand.
The next stage in his personal growth was self employment, where he co-founded an activation agency called Brandswell, that counts Unilver, The Coca-Cola Company, ABSA, Courvoisier, SAB and Black Like Me as clients. Six years later, he opted back into corporate life as the marketing manager of Nando’s SA, Botswana, Swaziland and Namibia. Highlights include the highly awarded campaigns: ‘The Last Dictator Standing’, ‘Santam vs Nando’s’, the Nando’s ‘Diversity’ campaign, as well as the brand’s 25 year celebrations.
Thabang left Nando’s in search of new challenges and is reading an MBA through the Gordon Institute of Business Science and focusses his energies on Brandswell clients, as well as consulting for the UCT Unilever Institute of Strategic Marketing.
Thabang started his career within the investment banking arena, working for Merrill Lynch. The primary role was that of advertising and sponsorship management and co-ordination. The role eventually evolved to include a direct marketing function as the business’s private client portfolio grew.
Next he was off to National brands as assistant brand manager on the Willards snacks and Flanagan’s business units; a role that laid down the foundation for his classical brand ma
Next he was off to National brands as assistant brand manager on the Willards snacks and Flanagan’s business units; a role that laid down the foundation for his classical brand ma
Synopsis:
PRESENTATIONS
Thabang presents on research that has been done by the UCT Unilever Institute of Strategic Marketing on South African consumer trends and the challenges that marketers face.
Recommended talk for conferences is "4 Million and Rising" which covers the black middle class. This important sector of the economy has experienced massive growth over the past 8 years and now exceeds the white middle class in terms of size and spending power.
Ideally this presentation needs 90 minutes.
Thabang presents on research that has been done by the UCT Unilever Institute of Strategic Marketing on South African consumer trends and the challenges that marketers face.
Recommended talk for conferences is "4 Million and Rising" which covers the black middle class. This important sector of the economy has experienced massive growth over the past 8 years and now exceeds the white middle class in terms of size and spending power.
Ideally this presentation needs 90 minutes.
PRESENTATIONS
Thabang presents on research that has been done by the UCT Unilever Institute of Strategic Marketing on South African consumer trends and the
Thabang presents on research that has been done by the UCT Unilever Institute of Strategic Marketing on South African consumer trends and the
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