Andy Rice
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Category:
Speaker
Location:
Johannesburg South Africa
Preferred Language:
English
Tags:
Advertising,Branding,Businessman,Marketing,Professional Speaker,Radio Personality,TV & Radio
Profile:
Andy Rice is probably South Africa’s best known branding and advertising expert.
At a time when companies and organisations are striving to understand the role that strong brands can play in driving commercial success, Andy’s keynote presentations bring an immediate clarity to the critical brand-building challenge. Using an array of stimulating and creative case studies (not to mention the wisdom that results from years of consulting experience) Andy elegantly and entertainingly unlocks the secrets of building great brands.
Andy has spent his entire career in the challenging worlds of marketing and advertising, and has practiced these disciplines from both sides of the fence – as client and as supplier. He is best known as a brand strategist, having founded South Africa’s leading strategy consultancy, Yellowwood, back in 1997. Yellowwood’s client list includes blue chip brands from virtually every business sector, as well as a wide variety of start-ups which the Yellowwood team have helped take to market.
Andy graduated from Cambridge University longer ago than he likes to recall, and holds an MA degree in economics and history. He first learned his brand management skills in a tough school, competing against the might of Unilever. Switching to advertising, he joined Ogilvy where he became strategy director before taking the plunge into entrepreneurship when he set up Yellowwood.
To this day Andy is a leading figure in the South African brand communications industry, and has served as Chair of the Jury of the Apex Awards for marketing effectiveness for more than a dozen years. In 2015 his professional standing was acknowledged by his appointment as a juror at the Cannes Lions Festival of Creativity.
Andy is an accomplished broadcaster, having co-hosted Talk Radio 702’s AdFeature with Andy Rice for many years. He also joins Bruce Whitfield’s Money Show every week, dissecting different genres and techniques of advertising in order to answer the all-important question, “But Does It Work?”
Andy Rice is probably South Africa’s best known branding and advertising expert.
At a time when companies and organisations are striving to understand the role that strong brands can play in driving commercial success, Andy’s keynote presentations bring an immediate clarity to the critical brand-building challenge. Using an array of stimulating and creative case studies (not to mention the wisdom that results from years of consulting
Synopsis:
PRESENTATION by Andy Rice
Andy’s signature keynote topics include the following:
• Lessons in Brand Leadership for Business Leadership. The what, why, how and who of using strong brands to create competitive advantage. An essential review of best practice for marketers and non-marketers alike.
• Death by a Thousand Cuts. How the marketer’s primary weapon, creativity, is under threat from all sides, and what we can all do to restore and sustain its central role.
• Someone’s Got to Do It - What I Learned in Cannes. The Cannes Lions Festival of Creativity is the world’s premier advertising and brand communications event. As a delegate in 2014 and a juror in 2015, Andy distils the latest trends from presentations by the best global thinkers and practitioners.
• Finally, Economics That Makes Sense! An introduction to the fast-growing discipline of Behavioural Economics, and why no marketer can afford to ignore what happens when classical economics meets human psychology.
Some typical responses to Andy’s presentations:
“Entertaining and informative in equal measure”
“Consummate professionalism”
“Relevant, provocative, charming and insightful”
“I don’t know what your fee was, but whatever it was, it wasn’t enough”
“Definitely head and shoulders above the rest!”
PRESENTATION by Andy Rice
Andy’s signature keynote topics include the following:
Ryder:
Andy usually presents from his Mac laptop, connecting to the venue's own data projector either by VGA (he has the Mac connector) or HDMI cable (preferable).
The venue needs to supply a good sound system and screen as he plays some audio-visual material.
The venue needs to supply a good sound system and screen as he plays some audio-visual material.
Andy usually presents from his Mac laptop, connecting to the venue's own data projector either by VGA (he has the Mac connector) or HDMI cable (preferable).
The venue needs to supply
The venue needs to supply
Add to enquiry box