Customers’ expectations are getting higher and higher.

Two-thirds of customers say a positive customer experience caused them to spend more.

More than half of those who recommend a company makes this based on the customer experience rather than other factors such as price or product.

Customers are no longer buying products, services, or people. They are buying time.

 

The shift in Customer Experience is rapid and many companies find themselves competing with artificial intelligence. However, this rapid shift in customer experience that we have seen in the last decade needs us to:

1. Practice a mentality that is designed to transform what BOTH the employees and customers experience. This will create a culture that permeates their personal lives, in business, at home, and in the community.

2. Consistency of the above will cause the business to revolutionize its brand and give an experience that provides you with higher sales, morale, and brand loyalty and it will help make price irrelevant.

3. Create an on-demand service

CUSTOMER RELATIONS

Businesses do not thrive only on delivering good service and/or products. A lot of companies' sustainability is dependent on the longevity of the relationships they build with their clients.

Service and/or product have their life span, however – the relationship between a service provider and the client, needs to surpass that of the product/service.
Customer retention and customer lifetime value are informed by the company`s ability to engage with the customer beyond just assisting customers with their day-to-day queries and product needs.
Service/Products are a response to a need, however – customer relations speaks to a proactive way of keeping the customer interested in more than just feeding a need.
Both Customer Relations and Customer Service are of a mutual benefit between the client and provider, yet – Customer Relations takes a long-term and personal approach.

As much as service/product can be good or bad, the same applies to positive or negative Customer Relations.

MENTAL HEALTH

Understand how mental health impacts your employees.
Include mental health coverage as part of your wellness plan.
Establish/Improve employee assistance program.
Use communication to reduce stigma.
Promote well-being through fairness, flexibility, an open door policy, reasonable rest(leave), and make work interesting, social, and fun.

INCLUSION

It starts with self.

It is a company mandate.

It is a productivity tool.

It pays attention to the human element.

It paints a good picture of the company.

It elevates employee confidence.

It creates a sense of belonging.

It is energy.

It involves day-to-day interactions between employees,

managers, leaders, teams, and peers

Customers&